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What is Algae Black™?
We have been working on Algae Black™ for five years, in order to create a truly innovative new ingredient for beauty products you have to overcome many obstacles, such as industry regulations and safety concerns.
We are proud to be the first brand to bring this alternative and more sustainable pigment/ ingredient to market and we want challenge other beauty brands to use it in their formulation too.
FAQ's
You asked, we answered
A:
Living Ink uses by-product algae material grown at Earthrise Nutritionals, located in Imperial County, California. Algae is grown using sunlight, water, carbon dioxide and nutrients. Algae, such as spirulina, are grown for a blue colorant called phycocyanin, which is extracted and used as a natural food colorant. The remaining material is considered algae by-product. Living Ink uses this left-over material to make a bio-based black pigment.
A:
Earthrise Nutritionals grows a type of algae called spirulina using sunlight, water and carbon dioxide from the air. Algae grows faster than terrestrial plants and are renewable. When algae grows it absorbs carbon dioxide and produces oxygen. Algae does not use traditional farmland, thus production it does not displace food production.
A:
We want to pave the way for brands to make better choices.
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Yes, it has been ophthalmologically and dermatologically approved.
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Yes.
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Algae Black™ delivers colour pay off in competition to traditional pigments, in fact we believe it appears even richer than some formulas.
