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ABSORPTION Mascara

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Experience lengthened, intensely black lashes with the world’s first non-toxic, sustainable black pigment in beauty, Algae Black™. Our biology-built formula is clinically proven to increase lash length by 18%*.

Shade: Algae Black™

Black

Algae Black™
Algae Black™

ABSORPTION Mascara

ABSORPTION Mascara

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  • Description

    Algae Black™ is a biology-built true black pigment better for you and the planet: Traditional black pigments in beauty products are often derived from toxic and finite resources like crude oil and coal, posing ethical, environmental and health concerns, by using Algae Black™ we have harnessed sustainable technologies to create a carbon negative upcycled pigment derived from algae organisms.  

    This high-performance formula is a world-first; a biology built, non-toxic and sustainable black pigment that is upcycled from algae - all of the colour pay-off, with less impact on the planet. 

    Define even the smallest of lashes for an uncompromised and lengthened look that lasts.

    Details:

    • Ophthalmologically and dermatologically approved
    • Lash enhancing formula
    • Non-toxic, intense black pigment
    • Cruelty-free
    • Vegan
    • Recyclable glass packaging
    • Re-usable and recyclable tin
    • Recyclable FSC certified board insert
    • Net weight 9 ml


    Clinical claims: 

    • Clinically proven to increase lash length by 18%*
    • 95% of testers found it long lasting and ‘smudge proof’*

    *Clinical studies carried out on 20 participants

    Awards: International Federation of Societies of Cosmetic Chemists Sustainability Challenge 2023

  • How To Use

    Starting at the base of the lashes, apply from root to tip for an even coverage.

  • Ingredients

    Vegetable carbon (Algae Black™) is made using algae cultivated at a 100-acre farm located in Southern California. Algae cells exponentially grown using sunlight, water and CO2 from industrial sources

    Isochrisys Galbana (Symlash®) is a microalgae that contains biologically active compounds for the most sustainable and natural eyelash enhancement - a sustainably created natural eyelash enhancer made from algae eyelash active which enhances growth. 34% denser after 42 days

    Aqua, Copernicia Cerifera Cera, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Stearic Acid, Oryza Sativa Bran Cera, Palmitic Acid, Shorea Robusta Resin, Oleic/Linoleic/Linolenic Polyglycerides, Aminomethyl Propanol, Octyldodecanol, Xanthan Gum, Caprylyl Glycol, Silica, 1,2-Hexanediol, Sodium Dehydroacetate, Pentylene Glycol, Cellulose, Isochrysis Galbana Extract, CI 77268:1

  • Benefits

    • Adds instant length and volume to your lashes
    • Smudge-proof
    • Easy removal
    • Lash enhancing formula with Symlash®
    • Non-toxic, intense black shade, derived from algae

    Algae Black™ Benefits:

    • 100% renewable raw material made from waste material
    • Safe material free from PAHs
    • -200% negative carbon footprint
    • UV-light resistant

    Symlash® clinically proven to enhance eyelashes; improves overall eyelash appearance by stimulating the hair root, strengthening the lashes, improves eye lash density and therefore more volume: Visible results in just 14 days.

    1. Root revitalization:
    • Visibly decreased the number of apoptotic (dying) cells and increased the number of proliferation (growth) cells
    1. Eyelash volume enhancement:
    • Eyelash enhancement tested in vivo efficacy
    • Thicker eyelashes
    • Eyelash density improvement

  • Environmental Impact

    By using algae:

    • 400 tonnes of algae waste saved from landfill yearly
    • 100% petroleum reduction as a raw material
    • 98% reduction of water in manufacturing process
    • 200% CO2eq reduction using Algae Black™ compared to traditional carbon black
    • 100% renewable feedstock from waste material
    • No PAHs (Polyaromatic Hydrocarbons)
    • Heat-treated algae biomass is turned into blackened char which locks away the carbon sequestered by the algae throughout its life

  • What is Algae Black™?

    We have been working on Algae Black™ for five years, in order to create a truly innovative new ingredient for beauty products you have to overcome many obstacles, such as industry regulations and safety concerns. 


    We are proud to be the first brand to bring this alternative and more sustainable pigment/ ingredient to market and we want challenge other beauty brands to use it in their formulation too. 


    LEARN MORE >

FAQ's

You asked, we answered

FAQ's
A: Living Ink uses by-product algae material grown at Earthrise Nutritionals, located in Imperial County, California. Algae is grown using sunlight, water, carbon dioxide and nutrients. Algae, such as spirulina, are grown for a blue colorant called phycocyanin, which is extracted and used as a natural food colorant. The remaining material is considered algae by-product. Living Ink uses this left-over material to make a bio-based black pigment.
A: Earthrise Nutritionals grows a type of algae called spirulina using sunlight, water and carbon dioxide from the air. Algae grow faster than terrestrial plants and are renewable. When algae grows it absorbs carbon dioxide and produces oxygen. Algae do not use traditional farmland, thus production it does not displace food production.
A: We want to pave the way for brands to make better choices.
A: Yes, it has been ophthalmologically and dermatologically approved.
A: Yes.
A: Algae Black™ delivers colour pay off in competition to traditional pigments, in fact we believe it appears even richer than some formulas.

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