Same Brand. New Mission. A Bigger Purpose.
THEUNSEEN was born from radical creativity and fearless innovation, but when we went into liquidation in 2024, it felt like the end of the road — as if the beauty industry wasn’t ready for real change.
But what if the beauty industry could evolve — do better, be better?
Faced with stock that could’ve ended up in landfill, and ideas that once lit fires now gathering dust, we had a choice: let it all go, or fight for something bigger. We chose to fight. Not just for the brand, but for a strong purpose. For people and the planet.
This is not just a relaunch — it’s a reimagination. We’ve rebuilt THEUNSEEN on a profit-for-purpose model where every product supports causes that truly matter. Right now, we’re committing 15% of our profits to organisations creating real, measurable change in the world.
We’re proud to partner with:
- Cool Earth, working with Indigenous communities to protect rainforests through local-led climate action.
- The Outside Project, the UK’s first LGBTQ+ crisis shelter and community space.
- Sistah Space, supporting women of African and Caribbean heritage affected by domestic or sexual abuse.
These aren’t just donations. They’re investments in a more just, sustainable, and inclusive future. And while 15% is a meaningful start, we know it’s not enough. We’re not here to tick boxes — we’re here to build something better. That means continually questioning how we can grow our impact, deepen our partnerships, and challenge the systems that need changing.
We’re moving intentionally. Fewer releases. Less waste. More meaning. We’re focusing on doing right by the products we already have — honouring the resources, energy, and ideas behind them — and exploring how we can do even more in the future, when it truly matters.
Let’s be real, in a world where people are losing their homes to deforestation, fleeing violence, or fighting simply to exist, making beauty products can feel small. But if we can help someone feel seen, prevent waste from ending up in landfill, and use creativity to fuel positive change — that’s not small. That’s powerful.
This isn’t just about beauty. It’s about proving that business can be different. That brands can be bold, conscious, and radically human.
THEUNSEEN is no longer just a brand. It’s a movement.
One driven by creativity, powered by purpose, and built by those brave enough to believe in better.
We’re starting small — but we’re striving for more. And we’re just getting started.
Are you in?
Cool Earth
We believe that true innovation honours the planet and the people who protect it. That’s why we’re proud to collaborate with Cool Earth, a charity working in partnership with Indigenous communities to safeguard rainforests and combat climate change at its roots.
Rainforests are not just ecosystems — they’re ancestral homelands, cultural lifelines, and critical to our collective future. Through this partnership, we stand behind Cool Earth’s mission that puts autonomy, knowledge, and environmental stewardship first.
As part of our ongoing commitment to sustainability and social impact, we’re donating 15% of our profits to our charity partners — with a goal of raising £50,000 for Cool Earth. These funds will directly support community-led rainforest protection, where every decision is made by those who know the land best.
The Outside Project
THE UNSEEN BEAUTY, founded on the pillars of self-expression and a drive to innovate within the beauty industry, is proud to collaborate with The Outside Project, an LGBTQ+ night shelter and abuse refuge.
We believe beauty is a powerful tool for identity and self-confidence — and that everyone deserves the freedom to express who they truly are. Through this partnership, we aim to support and uplift LGBTQ+ individuals facing hardship by not only providing products to shelter and service users, but also offering financial support.
We’re committed to donating 15% of our profits to our charity partners, with a goal of raising £50,000 for each partner. This collaboration is a reflection of our commitment to a world where beauty is inclusive, affirming, and accessible to all.
Sistah Space
We believe true self-expression begins with dignity, safety, and the power to be seen. That’s why we’re proud to partner with Sistah Space, a grassroots organisation dedicated to supporting women of African and Caribbean heritage who have experienced domestic or sexual abuse.
Through our collaboration, we want to support and honour voices too often silenced, and to support spaces where healing, strength, and cultural identity are protected and celebrated.
Together, we’re committed to action: providing essential and self-expressive beauty products to women in Sistah Space’s care, and pledging 15% of our profits to help sustain their life-saving work. Our goal is to raise £50,000 — a step toward ensuring every woman they serve is met with the care and respect she deserves.
