COLOUR ALCHEMY™ is a temporary hair colour that creates a unique, prismatic effect as it shifts colours in response to changes in temperature and sunlight

Shade: Andrite

Azalea Pink




promotion image


Making Innovation More Accessible
  • Description


    Driven by our commitment to innovative world-first colour experiences and community feedback, we're thrilled to announce we've improved our pricing for COLOUR ALCHEMY Hair to £33. This price adjustment reflects our shift towards a more community-centric approach, by innovating our packaging solutions and moving away from the professional hair-salon setting we have created cost savings we are pleased to pass on to you.

    Experience colour in motion with COLOUR ALCHEMY™. A temporary hair colour that creates a unique, prismatic effect as it shifts colours in response to changes in temperature and sunlight. 

    Inspired by structural colour found on beetle shells and peacock feathers, COLOUR ALCHEMY's patented formula uses microprism technology that imitates the prismatic effect that until now, had only been seen in nature. 


    Visible applied colour: azalea pink

    Prismatic colour change: emerald green, cobalt blue, ruby purple

    Suitable for bases: 4-6 (brown - dark blonde)

    • Colour change activates between 28-33 ºC (82-91 ºF)
    • Works on the darkest of hair 
    • Formulated for all hair types & textures 
    • No bleaching or pre-treatment required 
    • Washes out easily 
    • Not tested on animals 
    • Recyclable box & glass bottle 
    • Net 50g | 2 fl. oz.

  • How To Use

    Applying COLOUR ALCHEMY Hair:

    01. Simply paint or sponge the COLOUR ALCHEMY Hair liquid onto clean hair. 

    02. Comb through and dry with a hair dryer or leave to dry naturally. 

    TOP TIP: Gently comb the product through when it's still wet to ensure even application through the hair and avoid overbrushing as the product dries as this will remove the product. 

    Applying COLOUR ALCHEMY Hair on textured hair:

    01. Prep the hair.

    02. Simply apply using a sponge, fingers, brush, or spray on the product

    03. Depending on your texture and desired look, comb through and blow dry.

    Activating COLOUR ALCHEMY Hair prismatic effect:

    01. Once the product has dried, watch the colours fluctuates depending on the temperature of your environment. 

    NOTE: Colour change activates between 28-33 ºC (82-91 ºF). The speed of the colour change depends on the change in temperature or change in the strength of UV light. It can happen quickly and dramatically. If you go from inside to outside on a sunny day or use hot air from a blow dryer, the colour transforms with ease. 


    Removing COLOUR ALCHEMY Hair:

    01. Just wash out and blow dry your hair to remove.

  • Ingredients


    Aqua (Water, Eau), PEG-32, Methylbutylphenyl Decyloxybenzoate, Methylbutylphenyl Octyloxybenzoate, Methylbutylphenyl Hexyloxybenzoate, Propylene Glycol, Gelatin, Acacia Senegal Gum, Methylbutylphenyl Heptylbiphenylcarboxylate, Methylbutylphenyl Pentylbenzoate, VP/VA Copolymer, Polyacrylate Crosspolymer-6, Glycerin, Sodium Benzoate, Sodium Methylparaben, Panthenol, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, PEG-8, Disodium Pyrophosphate, Acid Red 52, Phenoxyethanol, T-Butyl Alcohol, Sodium Sulfate, Biosaccharide Gum-4, Acid Orange 7, Acid Violet 43, Potassium Sorbate, CI 17200 (Red 33)

  • Awards

    Popular Science's The Most Innovative Personal Care Product of 2022.

    ELLE Future of Beauty Winner 2023.

    Shortlist: Wallpaper Design Awards' Best Grooming Product 2023.

  • Delivery

    We ship to UK, EU & USA.

    Standard UK delivery from £2.99

    Standard Europe delivery from £4.59

    Standard USA delivery from £4.13.

    Click on the shipping page for more details.


Frequently asked questions

A: The level system is made up of 10 numbers. 1 is black, 2 is darkest brown, 3 is dark brown, 4 is brown, 5 is light brown, 6 is dark blonde, 7 is blonde, 8 is light blonde, 9 is very light blonde and 10 is the lightest blonde.
A: COLOUR ALCHEMY use a unique structured light technology to reflect only specific wavelengths of colour to the viewer. As the temperature changes, so do the microprisms, shifting the colour that people see.
A: Simply paint, or sponge the COLOUR ALCHEMY liquid onto clean hair, comb through and dry with a hairdryer or leave to dry naturally.
A: The product lasts until the next wash.
A: No. Unlike other dyes, COLOUR ALCHEMY doesn’t affect the health or structure of the hair. It is a non-permanent hair colour and doesn’t require pre-lightening or bleaching which are highly corrosive and damaging to the long term health of your hair.
A: No. Wash and dry your hair as normal to remove the hair colour.
A: No. COLOUR ALCHEMY works on both light and dark hair and doesn’t require any damaging pre-lightening or bleaching treatment.
A: The speed of the colour change depends on the change in temperature or change in strength of UV light. It can happen fast and dramatically, if you go from inside to outside on a sunny day, or put the warm air of a blow dryer over your hair.