Shade: Phoenix



  • Description
  • How To Use
  • Ingredients

COLOUR ALCHEMY is the world’s first holographic temporary hair colour – which adapts and changes colour in response to changes in temperature and sunlight. Using patented structured light technology, COLOUR ALCHEMY gives you iridescent never seen before colour in an instant.

It works on even the darkest hair, without the need for pre-lightening or bleaching – bringing a vibrant, original colour without damaging the hair or scalp.


Visible applied colour: amber red

Prismatic colour change: burnt orange, pollen yellow, ultraviolet

Suitable for bases: 4-6

  • Net 50g | 2 fl. oz.
  • Transformative holographic finish
  • No bleaching, or pre-treatment required
  • Not tested on animals
  • Recyclable secondary packaging & glass bottle

Aqua (Water, Eau), PEG-32, Methylbutylphenyl Decyloxybenzoate, Methylbutylphenyl Octyloxybenzoate, Methylbutylphenyl Hexyloxybenzoate, Propylene Glycol, Gelatin, Acacia Senegal Gum, Methylbutylphenyl Heptylbiphenylcarboxylate, Methylbutylphenyl Pentylbenzoate, VP/VA Copolymer, Polyacrylate Crosspolymer-6, Glycerin, Sodium Benzoate, Sodium Methylparaben, Mica, Panthenol, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acid Orange 7, PEG-8, Disodium Pyrophosphate, Phenoxyethanol, T-Butyl Alcohol, Biosaccharide Gum-4, Sodium Chloride, Potassium Sorbate, CI 17200 (Red 33), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide)

Image relating to the product
Image relating to the product



Q: How does it work?

A: COLOUR ALCHEMY use a unique structured light technology to reflect only specific wavelengths of colour to the viewer. As the temperature changes, so do the microprisms, shifting the colour that people see. You can learn more here.

Q: How do I apply it?

A: Simply paint, or sponge the COLOUR ALCHEMY liquid onto clean hair, comb through and dry with a hairdryer or leave to dry naturally.

Q: Will it damage my hair?

A: No. Unlike other dyes, COLOUR ALCHEMY doesn’t affect the health or structure of the hair. It is a non-permanent hair colour and doesn’t require pre-lightening or bleaching which are highly corrosive and damaging to the long term health of your hair.

Q: Is it permanent?

A: No. Wash and dry your hair as normal to remove the hair colour.

Q: How long does it last?

A: The product lasts until the next wash.

Q: Do I need to lighten my hair first?

A: No. COLOUR ALCHEMY works on both light and dark hair and doesn’t require any damaging pre-lightening or bleaching treatment.

Q: How quickly does the hair change colour?

A: The speed of the colour change depends on the change in temperature or change in strength of UV light. It can happen fast and dramatically, if you go from inside to outside on a sunny day, or put the warm air of a blow dryer over your hair.