Experience lengthened, intensely black lashes with the world's first non-toxic, sustainable black pigment in beauty, Algae Black™. Our biology-built formula is clinically proven to increase lash length by 18%.
Shop Absorption MascaraA smooth and smudge-free eye pencil that allows for long wearing rich colour with the world's first non-toxic, sustainable black pigment in beauty, Algae Black™.
Shop Absorption Liner
We operate with a purpose-driven mindset, ensuring every purchase contributes to positive change. A portion of our profits supports social and environmental initiatives, turning commerce into a force for good. Through strategic partnerships, we amplify our impact, collaborating with organisations that share our vision for a better future.
Our brand is shaped by the voices of our community. We welcome input, ideas, and creative contributions from our supporters, ensuring our products and initiatives reflect shared values. Through exclusive experiences and opportunities, we build deeper connections - making engagement with our brand more meaningful than just a transaction.
Innovation drives everything we do. From pioneering sustainable solutions to developing forward-thinking designs, we push boundaries to create products that are functional, ethical, and future-focused. Through collaboration and continuous learning, we empower the next generation of creators and change-makers.
Sustainability is embedded in our approach. By prioritizing thoughtful design, ethical production, and responsible sourcing, we create high-quality pieces that stand the test of time. With fewer, more intentional releases, we minimize waste and challenge the cycle of overconsumption - proving that style and sustainability can go hand in hand.
