Application tips & tricks
Our tried and tested tips on how to apply the Primer and Activator to achieve the best effect.
Primer: A soft and creamy formula, apply the primer using a flat eyeshadow brush or your finger. The Primer can be buffed out using a tapered blending eyeshadow brush, but we don’t recommend over-blending the product after it’s dried.
Activator: Apply a small amount using a flat eyeshadow brush in either a soft sweeping motion or by dabbing gently.
Introducing THE UNSEEN Beauty Lab Editions
The innovation-first approach.
Lab Editions is our way of getting innovative products out to you sooner, while developing a better understanding what our community like and don’t like. As a small brand, testing innovations is crucial to us, and this is our way of doing that.
Put simply, they are limited runs of new products that start life in our Dalston Labs as concepts. Lab Editions are hand-made and filled, before returning to us in Dalston for the final touches.
Your questions, answered